Local SEO Guide for Businesses with Multiple Locations

Do you know that millions of users access Google Map every month? Although these potential customers like to make online deals, they prefer local businesses. Almost half of the Google searches are related to local businesses. Thus, without local SEO, you have a chance of missing several customers. To get more traffic and increase your sales, you need to invest in local SEO services in India. You may think that it is easy to optimize your website for local searches. But, what will you do when your business has more than one outlet? Check out the comprehensive guide from the best local SEO professionals.

Every Webpage- Dedicated to Every Location-

Some companies make the mistakes of including different business locations on one page. They also rank a homepage for their multiple outlets. Avoid these mistakes to get better local SEO results. The most important trick is to create dedicated pages for every location. It will drive up your rank. Some businesses think that it may be a waste of time and effort. However, location-oriented pages are highly effective for better ranking. You can hire web developers to design separate pages for every location. SEO copywriters will write location-based content for each of your outlets. Make sure that Google can index every page.

Managing the Web Content for Every Location-Based Pages-

Google needs to identify what your page is about. Your meta description and title tag must have keywords. In the SERP result, Google will display your meta description. After managing these technical details, you have to add localized web content to your page. Do not think that there is no need to publish content on every location page.

What will You Add to Every Page?

• Service and products descriptions- You need to describe how your business will benefit your customers.
• FAQs- Include some relevant questions and answers in your pages.
• Directions- How will customers reach your business? You can provide a brief guide on it. It is also better to integrate a map to pin your location.
• Photos- Add location-based photos for your business. Every page must have a local business schema markup to make your business-related details visible in the SERP results. Finally, you need to ensure that Google can discover your pages. In some cases, crawlers cannot discover the page.

Every Business Outlet Needs a GMB Profile-

One of the vital steps for local SEO is to create your Google My Business account. You can show your business details to Google users. You may control your presence with a proper GMB profile. The good news is that when your business has multiple outlets, you can keep their details organized. From one account, you can manage your local business branches. Business name, address, and mobile numbers- these things should be separate for every location-based business outlets. By identifying the NAP combination, you will get a positive signal from Google. But, Google may not check the accuracy of your business details while pulling in the NAP from different sites. Thus, it will cause discrepancy and confusion in your customers. It is essential to maintain the accuracy to your NAP. Consistency is important in managing the category as well. All locations must show at least a single category representing the overall business. But, you do not need to focus on these rules while your business outlets have diverse purposes. You may take advantage of GMB Insights to get useful data. The GMB dashboard will let you know the performance of different business locations. You will have monthly data on-

• How shoppers have searched for the store.

• Their actions- Phone calls and visits to your site.

Get Customer Feedback from Different Business Locations-

As you have established business in different locations, you need to get reviews from every location. Customers will mention location while writing reviews, and it will benefit your SEO campaign. The natural search results may also display reviews. That is why you have to focus on your business reviews and ratings. Some customers may leave negative comments. But, you must-

• Respond to them fast Keep away from blaming them

Develop Links to Every Location-Based Page-

As you have invested in local SEO services, professionals will help you with a link building campaign. Backlinks directing to your website are valuable for your SEO campaign. However, you have already created location-oriented landing pages. You will get traffic to these pages with your backlinking strategy.

Be a Sponsor-

There are some other tricks to get local visitors to your site. You can sponsor different local events. It will help you in building links to your location based-pages. Most importantly, you can hire a team of local SEO professionals to promote every business outlet. You will find a flow of traffic to your stores at multiple sites.